Choosing a PPC Partner: Questions, Access, and Reporting
A good working relationship is easier when responsibilities, access, and reporting are clear before campaign changes begin.
اتفق مبكرًا على ملكية الحساب والصلاحيات والقياس وطريقة التواصل والتقارير.
Clarify account ownership and access
Know who owns each advertising and analytics account, which access level each person needs, and how access will be removed when roles change. Keep recovery details under business control.
Agree on goals and definitions
Define the primary conversion and what makes a lead useful. Document any important limits, locations, service areas, or approval requirements.
Ask how changes are recorded
A short change log should connect important edits with a reason and date. This makes performance shifts easier to investigate and reduces repeated work.
Make reporting decision focused
A report should connect spend, search demand, actions, and lead quality to the next decision. Ask for limitations and unresolved issues as well as positive results.
Official sources and further reading
- Google Ads: conversion measurement
- Google Ads: keyword matching
- Microsoft Advertising: Universal Event Tracking
Platform features and policies can change. Check the linked official documentation when applying these steps.
Need help applying this to your campaign? Discuss your goal with ADNOON.
