Microsoft Advertising Campaign Naming: A System for Faster Reviews
استخدم أسماء ثابتة للحملات تسهّل القراءة والتقارير وتسليم العمل بين الفريق.
Use a predictable order for market, service, campaign type, and status.
Plan the foundation
Keep abbreviations simple and document what they mean.
Review the evidence
Avoid casually renaming historical campaigns when it would confuse reporting.
Apply a measured change
Use the same approach for ad groups and reporting labels.
Keep improving
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Official sources and further reading
Microsoft Advertising features can change. Check the official documentation before applying an account-level change.
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